As of the 26th May 2012, User consent must be sought for websites using cookies, as declared by for UK and EU legislation.
Because of a recent legislation implemented by the EU, all European countries must obtain explicit consent before leaving behind or reading files on a user’s computer, with over 90% of European websites using cookies for advertising it is most likely you are as well. Many social media elements such as Facebook like buttons, Google ads or even using Google ad-sense to track users on your website all issue cookies to the client.
What is a Cookie?
Cookies are small files which are stored on a user’s computer. They are designed to hold a modest amount of data specific to a particular client and website, and can be accessed either by the web server or the client computer. This allows the server to deliver a page tailored to a particular user, or the page itself can contain some script which is aware of the data in the cookie and so is able to carry information from one visit to the website (or related site) to the next.
The maximum possible fine that you can receive for not following the new cookie law is up to a maximum of £500,000.
Don’t run the risk!