What is internet marketing?
Internet Marketing is a way of increasing the visibility of your brand, your products and your services in order to create more leads and potential sales for your company through the Internet.
Internet marketing consists of many different areas including Social Media Marketing, Search Engine Optimisation (SEO), Content Marketing, Pay Per Click (PPC), Email Marketing and Search Engine Marketing (SEM). By utilising all these types of internet marketing methods for your website, your business will be able to quickly reach a large audience.
Why use internet marketing?
As stated above, by using Internet marketing you can increase the visibility of your brand, products and services in order to create more leads for your business.
The main reason why you should at least consider using internet marketing as well as standard marketing campaigns, is because through the Internet you have the power to reach a lot more potential clients and consumers that in normal marketing campaigns you would not get the chance to market to. Another reason, which may be the most important reason is that the majority of consumers and clients now look online before they look anywhere else, so having a marketing presence on the Internet is essential for all businesses.