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Improving Your WordPress Security

With any kind of software there are always new security vulnerabilities. Security is one of the main reasons why software is constantly being updated and upgraded, as new flaws are constantly being found by hackers.

There are several things that you can do to ensure that your WordPress installation is as secure as possible. The main two ways of ensuring your WordPress website is secure are:

One way of ensuring your WordPress installation is secure is by ensuring that your username and password are secure. The majority of hackers know that usually WordPress is setup with a user account called ‘Admin’. Therefore to improve your security you can delete the admin account or simply change the username. Also you should ensure that your password is at least 6-8 characters long and includes numbers or symbols as this will make the password a lot harder to crack. To make it even harder to crack you can use a password that is personal to you and is not part of your website.

The second way is ensuring that all of your themes and plugins are updated on a regular basis, because as I stated at the top of this post, the main reason for developers creating updates to their software is mainly security based.

The best way to check your WordPress website for security issues is to install a plugin to manage your WordPress security. If you want to check the security of your WordPress installation then you may want to try one of these plugins.

There are several plugins that can be used to improve and monitor the security of your WordPress installation. The most commonly used and highly rated security plugins for WordPress include ‘Better WP Security’ and ‘Ultimate Security Checker’. These plugins are both very good at detecting any security issues your WordPress installation may have. However I would suggest that the ‘Better WP Security’ plugin is the easiest to use as with the ‘Ultimate Security Checker’ plugin it only tells you what security issues your WordPress installation has and tells you how to fix them. Whereas with the ‘Better WP Security’ plugin it tells you where the security issues are and also gives you a variety of checkboxes and options to improve your security.

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Earn Money with Affiliate Marketing

What is affiliate marketing?

Affiliate marketing is where you place an affiliation link on your website to promote products or services of a third party. When visitors on your website or blog click on the affiliation link, it is tracked by an affiliation management company. If your visitor then purchases an item from the third party website, you will be paid commission.

How much could I earn from affiliate marketing?

Earnings from affiliation marketing will vary depending on the third party products you affiliate with, your current website content, and the amount of visitors that come to your site. Some will offer a fixed price commision, though many will pay you a percentage of the purchase. Amazon for example offer commission of 5.5% of the purchase to a maximum of £7.00. Some dating sites pay £50 if one of your website visitors signup.

Is affiliate marketing safe?

As the clicks are tracked by the affiliation company, they will bill the third party vendor on your behalf. The affiliation company will then pay you once your account reaches the payout limit. TradeTracker will pay you once your account reaches £25.00. Most are free to join and will have many third party companies for you to promote.

Sign up to the Trade Tracker affiliation programme and receive £10 free!

What companies have an affiliate scheme?

Many large organisations will have an affiliate scheme including household names like, Argos, Tesco, Asda, AXA insurance,  O2,  and Halfords.

Start earning money while you sleep by using affiliate marketing in your newsletters, website and blogs.

What if I don’t have a website?

You may sign up for one of our low cost WordPress website packages which include a .co.uk domain, setup, hosting and training.

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Why use internet marketing for your business?

Internet marketing for your business is an effective method to reach a wide audience at a fraction of the cost of traditional marketing methods. Almost all aspects of a good internet marketing campaign may be tracked, measured and tested, and with the advantage of social media can bring quick results for your budget.

What is internet marketing?

Internet marketing is broadly divided in to many types including Search Engine Optimisation (SEO), Social Media MarketingContent Marketing, Pay Per Click (PPC), Search Engine Marketing (SEM) and Email Marketing. By utilising all these types of internet marketing methods, your business will reach a large audience quickly, helping you gain new customers, and promote your products and services. Many of the internet marketing tools found on the web will help you run your own campaigns and only cost you your time . If you find that you do not have enough time for your internet marketing, then consider outsourcing. Internet marketing campaigns have a great return on your investment. Much better than if you do not do it.

Social Media Marketing

Social media marketing includes creating content on social sites like Facebook, Stumbleupon, LinkedIn, Twitter, Reddit, Digg and even video on YouTube. Social media marketing is an effective method to target both consumers and business owners, and if a video becomes popular (viral marketing) it could bring you fame and fortune. Create business pages on Facebook, Google+ and Linkedin. Use a social media tool such as Hootsuite to send your message on Twitter and facebook. Write articles on your blog, and like it with Google+, Digg and Stumbleupon.

Search Engine Optimisation (SEO)

Content Marketing

Pay Per Click (PPC)

Email Marketing

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Search Engine Optimisation | Off-Site Optimisation

In this post we will cover some of the main methods in which you can optimise a website off-site. This post will include the following:

  • Web Linking
  • Submitting articles to various directories

Web Linking (Gaining Backlinks to your site)

This is a crucial part of any Search Engine Optimisation campaign, mainly as search engines see links from other sites as votes for your page and will judge the popularity of the page based on how many links there are inbound and also how popular the web pages are that are giving you the inbound link. The more links you have going inbound to your site from other web pages the more votes that the search engines will give to your page. Continue Reading

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SEO | On-Site Optimisation Methods Part 2

In the first part we referred to optimising each of your pages with the following:

  • Page Title
  • Page description
  • Page keywords

In part 2 we will cover the following methods:

  • Page Content
  • Image Alt Text
  • Hyper-link Titles

Page Content

For the page content you need to focus on the inclusion of your chosen keywords and key phrases. The amount of times you include your keywords or key phrases Continue Reading

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SEO | On-Site Optimisation Methods Part 1

There are several areas you want to cover when looking at your on-site optimisation. In this post I will cover some of the main areas including the following:

  • Page Title
  • Page description
  • Page keywords

Page Title

The main 3 search engines, Google Yahoo and Bing only pick up the first 60 characters. So firstly in these 60 characters you will want to include the main keyword for that page at least once, preferably twice if possible.

Continue Reading

SEO Guidance SEO Tips0 comments