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September 2011

Search Engine Optimisation | Off-Site Optimisation

In this post we will cover some of the main methods in which you can optimise a website off-site. This post will include the following:

  • Web Linking
  • Submitting articles to various directories

Web Linking (Gaining Backlinks to your site)

This is a crucial part of any Search Engine Optimisation campaign, mainly as search engines see links from other sites as votes for your page and will judge the popularity of the page based on how many links there are inbound and also how popular the web pages are that are giving you the inbound link. The more links you have going inbound to your site from other web pages the more votes that the search engines will give to your page. Continue Reading

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SEO | On-Site Optimisation Methods Part 2

In the first part we referred to optimising each of your pages with the following:

  • Page Title
  • Page description
  • Page keywords

In part 2 we will cover the following methods:

  • Page Content
  • Image Alt Text
  • Hyper-link┬áTitles

Page Content

For the page content you need to focus on the inclusion of your chosen keywords and key phrases. The amount of times you include your keywords or key phrases Continue Reading

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SEO | On-Site Optimisation Methods Part 1

There are several areas you want to cover when looking at your on-site optimisation. In this post I will cover some of the main areas including the following:

  • Page Title
  • Page description
  • Page keywords

Page Title

The main 3 search engines, Google Yahoo and Bing only pick up the first 60 characters. So firstly in these 60 characters you will want to include the main keyword for that page at least once, preferably twice if possible.

Continue Reading

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